Trackli
Use Case|SaaS Conversions

Track Affiliate Conversions for SaaS Products

SaaS conversion funnels have multiple stages — landing page visit, signup, onboarding, activation, trial-to-paid conversion. Trackli tracks each step so you know not just which affiliates send traffic, but which ones drive users who actually convert to paying customers.

How to Set Up SaaS Conversions Affiliate Tracking

Get up and running in minutes with these simple steps.

1

Define Conversion Events

Map out your conversion funnel stages. Trackli lets you define custom events for signup, account activation, feature engagement, and paid conversion.

2

Implement Event Tracking

Add Trackli's server-side event API calls at each conversion point in your SaaS application. Track when referred users complete meaningful actions.

3

Set Primary Conversion Metric

Choose your primary conversion event for commission calculation. Most SaaS products use paid subscription start, but you can use any event in your funnel.

4

Build Conversion Funnels per Affiliate

Trackli automatically builds conversion funnels for each affiliate, showing where referred users drop off and which affiliates have the best conversion rates.

5

Optimize Based on Data

Use conversion data to coach affiliates, adjust commission structures, and optimize your onboarding flow for affiliate-referred traffic.

How It Works

From referral link to commission payout — fully automated with SaaS Conversions.

Affiliate tracking flow diagram for SaaS Conversions

Trackli vs Traditional Affiliate Tracking

See how Trackli compares to manual or legacy affiliate solutions.

FeatureTrackliTraditional
Multi-Step Funnel TrackingTracks click, signup, activation, trial, and paid conversionClick and final purchase only, no funnel visibility
Conversion Rate by AffiliateIndividual conversion rates per affiliate and traffic sourceAggregate conversion rate across all affiliates
Custom Conversion EventsDefine any in-app event as a conversion milestoneFixed conversion definitions (click or sale only)
Activation TrackingMeasures whether referred users complete key setup stepsNo post-signup engagement tracking
Time-to-Convert AnalysisShows average days from click to paid conversionNo time-based conversion analysis
Funnel Drop-Off InsightsIdentifies where referred users abandon the processBinary converted/not-converted view only

Frequently Asked Questions

What conversion events should I track for SaaS?
Track at minimum: referral click, signup, first login, key feature activation, and paid conversion. Additional events like inviting team members or completing onboarding provide even more insight into referral quality.
How do I see conversion rates per affiliate?
Trackli's dashboard shows conversion funnels segmented by affiliate. You can see which partners have the highest click-to-signup rates, best trial-to-paid conversion, and strongest overall conversion performance.
Can I define custom conversion events?
Yes. Beyond standard events, you can define any custom event as a conversion milestone using Trackli's event API. This lets you track SaaS-specific actions like creating a project, uploading data, or inviting a team member.
What is activation tracking and why does it matter?
Activation tracking measures whether referred users complete meaningful actions in your product (not just sign up). This helps identify affiliates who drive engaged users versus those who drive hollow signups that never use the product.
How can I improve conversion rates from affiliate traffic?
Use Trackli's funnel data to identify where referred users drop off. Common improvements include creating affiliate-specific landing pages, optimizing onboarding for referral traffic, and coaching affiliates to pre-qualify their audiences.

Ready to launch your affiliate program?

Start tracking affiliate referrals in minutes. No complex setup, no enterprise pricing.