Trackli
Use Case|Promo Codes

Affiliate Tracking with Promo Codes

Not every affiliate promotion happens through clickable links. Podcast mentions, video shoutouts, and word-of-mouth recommendations need promo codes for attribution. Trackli lets you assign unique discount codes to each affiliate and automatically track redemptions as affiliate-driven sales.

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How to Set Up Promo Codes Affiliate Tracking

Get up and running in minutes with these simple steps.

1

Generate Affiliate Promo Codes

Create unique promo codes for each affiliate. Codes can include the affiliate's name or brand for easy remembrance (e.g., JOHN20, TECHBLOG).

2

Add Your Promo Codes

Create the discount code in Stripe, Paddle, or your billing system as you normally would, then add the same code to Trackli and assign it to an affiliate. Trackli tracks redemptions — it doesn't create the discount in your billing system for you.

3

Configure Discount and Commission Rules

Set the discount amount for customers and the commission rate for affiliates. These can be independent — e.g., 20% off for customers, 30% commission for affiliates.

4

Distribute Codes to Affiliates

Affiliates see their promo codes in their portal alongside their referral links. They can use either method depending on the promotion context.

5

Track Code Redemptions

When customers enter an affiliate's promo code at checkout, Trackli attributes the sale automatically. Works alongside link-based tracking.

How It Works

From referral link to commission approval — fully automated with Promo Codes. You pay your affiliates however you already do.

Affiliate tracking flow diagram for Promo Codes

Frequently Asked Questions

How do promo codes work alongside referral links?
Trackli supports both methods simultaneously. An affiliate can share their referral link in blog posts and their promo code in podcasts. If a customer uses both (clicks a link AND enters a code), Trackli prioritizes the promo code attribution.
Can I create custom-branded promo codes?
Yes. Instead of random codes like AFF123, you can create memorable codes like TECHBLOG, SARAH20, or any custom string. This makes codes easier for podcasters and video creators to share and for audiences to remember.
Does Trackli sync promo codes with my payment provider?
Not automatically — you create the discount code in your billing system (Stripe, Paddle, etc.) the normal way, then register that same code in Trackli and assign it to an affiliate. From there, Trackli tracks every redemption and attributes it to the right affiliate.
Can the discount amount differ from the commission rate?
Absolutely. The customer discount and affiliate commission are configured independently. You might offer customers 15% off with the code while paying the affiliate 25% commission on the discounted sale.
How do I track which promotions generate the most code redemptions?
Trackli shows code redemption analytics including usage over time, revenue per code, and conversion rates. You can also create multiple codes per affiliate to track different channels (e.g., one for podcast, one for YouTube).

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