Trackli
Use Case|Promo Codes

Affiliate Tracking with Promo Codes

Not every affiliate promotion happens through clickable links. Podcast mentions, video shoutouts, and word-of-mouth recommendations need promo codes for attribution. Trackli lets you assign unique discount codes to each affiliate and automatically track redemptions as affiliate-driven sales.

How to Set Up Promo Codes Affiliate Tracking

Get up and running in minutes with these simple steps.

1

Generate Affiliate Promo Codes

Create unique promo codes for each affiliate. Codes can include the affiliate's name or brand for easy remembrance (e.g., JOHN20, TECHBLOG).

2

Sync Codes with Your Payment Provider

Trackli creates corresponding discount codes in Stripe, Paddle, or your billing system. Codes are linked to affiliate accounts automatically.

3

Configure Discount and Commission Rules

Set the discount amount for customers and the commission rate for affiliates. These can be independent — e.g., 20% off for customers, 30% commission for affiliates.

4

Distribute Codes to Affiliates

Affiliates see their promo codes in their portal alongside their referral links. They can use either method depending on the promotion context.

5

Track Code Redemptions

When customers enter an affiliate's promo code at checkout, Trackli attributes the sale automatically. Works alongside link-based tracking.

How It Works

From referral link to commission payout — fully automated with Promo Codes.

Affiliate tracking flow diagram for Promo Codes

Trackli vs Traditional Affiliate Tracking

See how Trackli compares to manual or legacy affiliate solutions.

FeatureTrackliTraditional
Podcast AttributionMemorable promo codes for audio-first promotionsLink-only tracking doesn't work in audio content
Video Mention TrackingCodes mentioned in YouTube/TikTok videos tracked automaticallyRelies on description links that many viewers skip
Code + Link HybridBoth promo codes and referral links work togetherEither code-based or link-based, not both
Custom Code NamesBranded codes like TECHBLOG or SARAH25 for each affiliateRandom alphanumeric codes that are hard to remember
Automatic Payment Provider SyncCodes auto-created in Stripe/Paddle/ChargebeeManual code creation in each system separately
Code Usage AnalyticsSee redemption rates, revenue per code, and trendsBasic count of code uses without analytics

Frequently Asked Questions

How do promo codes work alongside referral links?
Trackli supports both methods simultaneously. An affiliate can share their referral link in blog posts and their promo code in podcasts. If a customer uses both (clicks a link AND enters a code), Trackli prioritizes the promo code attribution.
Can I create custom-branded promo codes?
Yes. Instead of random codes like AFF123, you can create memorable codes like TECHBLOG, SARAH20, or any custom string. This makes codes easier for podcasters and video creators to share and for audiences to remember.
Does Trackli sync promo codes with my payment provider?
Yes. When you create a promo code in Trackli, it automatically creates the corresponding discount code in Stripe, Paddle, or Chargebee. The discount amount and affiliate attribution are linked automatically.
Can the discount amount differ from the commission rate?
Absolutely. The customer discount and affiliate commission are configured independently. You might offer customers 15% off with the code while paying the affiliate 25% commission on the discounted sale.
How do I track which promotions generate the most code redemptions?
Trackli shows code redemption analytics including usage over time, revenue per code, and conversion rates. You can also create multiple codes per affiliate to track different channels (e.g., one for podcast, one for YouTube).

Ready to launch your affiliate program?

Start tracking affiliate referrals in minutes. No complex setup, no enterprise pricing.