Affiliate Tracking for Paddle Products
Paddle acts as your Merchant of Record, which means traditional affiliate tools can't see your actual revenue. Trackli integrates directly with Paddle's event system to accurately track referrals and calculate commissions on net revenue after Paddle's fees.
How to Set Up Paddle Affiliate Tracking
Get up and running in minutes with these simple steps.
Connect Paddle via API Key
Enter your Paddle vendor ID and API key in Trackli. We'll verify the connection and pull your product catalog automatically.
Set Up Paddle Webhooks
Add Trackli's webhook URL to your Paddle dashboard under Alerts. We listen for subscription_created, subscription_payment_succeeded, and other key events.
Map Products to Commission Plans
Assign commission structures to individual Paddle products or product groups. Support for percentage of net revenue after Paddle's cut.
Distribute Affiliate Links
Create branded referral links or passthrough parameters that Paddle forwards to Trackli during checkout completion.
Review and Pay Commissions
Use the dashboard to review attributed sales, approve or adjust commissions, and schedule payouts to your affiliate partners.
How It Works
From referral link to commission payout — fully automated with Paddle.
Trackli vs Traditional Affiliate Tracking
See how Trackli compares to manual or legacy affiliate solutions.
| Feature | Trackli | Traditional |
|---|---|---|
| Merchant of Record Compatibility | Calculates commissions on net revenue after MoR fees | Cannot distinguish gross vs net revenue from MoR |
| Tax Handling Awareness | Commissions based on post-tax amounts Paddle reports | Commissions calculated on pre-tax amounts, causing overcharges |
| Multi-Currency Support | Handles Paddle's automatic currency conversion natively | Requires manual currency conversion and reconciliation |
| Subscription Lifecycle Tracking | Tracks upgrades, downgrades, pauses, and cancellations | Only tracks initial purchase events |
| Attribution Accuracy | Server-side tracking via Paddle passthrough data | Client-side only, blocked by ad blockers |
| Onboarding Complexity | Pre-built Paddle integration, minimal configuration | Custom API integration needed, weeks of dev work |
Frequently Asked Questions
How does Trackli handle Paddle's Merchant of Record model?
Can Trackli track Paddle subscription upgrades and downgrades?
Does Trackli work with Paddle Billing (the new API)?
How are refunds handled with Paddle?
Can I use Paddle's checkout overlay with Trackli?
Related Use Cases
Explore more ways to use Trackli for affiliate tracking.
Affiliate Tracking for Paddle Subscriptions
Paddle's Merchant of Record model handles tax, compliance, and payments — but it complicates affiliate tracking because you don't receive gross revenue. Trackli solves this by tracking Paddle subscription events and calculating commissions on your actual net payout amount.
Learn moreAffiliate Tracking for SaaS Using Paddle Billing
Paddle Billing (v2) introduces a modern API with improved subscription management, customer portals, and checkout experiences. Trackli fully supports the new Paddle Billing API, giving you accurate affiliate tracking that leverages the latest Paddle platform capabilities.
Learn moreAffiliate Tracking for Subscription SaaS
Subscription SaaS businesses need affiliate tracking that understands recurring revenue. Trackli tracks the entire customer lifecycle from initial referral through trial conversion, monthly renewals, upgrades, and even churn — attributing every event to the right affiliate partner.
Learn moreReady to launch your affiliate program?
Start tracking affiliate referrals in minutes. No complex setup, no enterprise pricing.