Affiliate tracking to use with SparkToro
SparkToro reveals where your target audience spends time online — which podcasts they listen to, which blogs they read, which social accounts they follow. This audience intelligence is gold for identifying potential affiliates. Trackli then tracks the referrals those affiliates generate and handles their commissions.
What SparkToro does (and doesn't do)
- Analyzes audience behavior to reveal which websites, podcasts, YouTube channels, and social accounts your target market engages with
- Identifies hidden influencers and niche publishers that traditional search tools miss
- Provides audience overlap data showing where your potential customers already pay attention
- Surfaces content creators and media properties ranked by relevance to your specific audience segment
- Offers demographic and behavioral insights about the followers of any social account or website
- Does not provide outreach tools or manage communication with potential affiliates
- Does not generate affiliate referral links or tracking codes
- Does not monitor clicks, conversions, or sales attributed to affiliate partners
- Does not handle commission structures, calculations, or payment processing
The gap: why you still need tracking
SparkToro excels at helping you discover and recruit affiliates, but once a partner says “yes,” you need infrastructure to generate unique referral links, track clicks and conversions, calculate commissions, and manage payouts. That's exactly what Trackli provides.
Attribution
Server-side click and conversion tracking
Analytics
Real-time dashboards for brands and affiliates
Commissions
Automatic calculation on every sale
Multi-processor
Works with Stripe, Paddle, LemonSqueezy, and more
How SparkToro + Trackli work together
SparkToro and Trackli serve adjacent but non-overlapping functions. SparkToro is an audience research tool that helps you understand where your potential customers spend their attention — this is invaluable for identifying which creators and publishers would make effective affiliates. Trackli is the operational platform that manages your affiliate relationships after recruitment: generating referral links, tracking conversions through your payment processor, calculating commissions, and processing payouts. Together, they create a data-informed affiliate program where partner selection is based on audience intelligence rather than guesswork.
Step-by-step workflow
Research your audience
Enter your target audience or competitor into SparkToro to discover which creators, publications, and platforms they engage with.
Identify affiliate candidates
Review SparkToro's ranked list of influencers, podcasters, bloggers, and publishers with the highest audience overlap.
Reach out to prospects
Contact the most relevant creators and pitch your affiliate program, using SparkToro's audience data to personalize your approach.
Configure Trackli
Set up your affiliate program in Trackli with commission rules and your payment processor connection.
Onboard partners
Invite accepted affiliates into Trackli where they get referral links and a dashboard to track their performance.
Validate with data
Compare SparkToro's audience overlap predictions with actual conversion data in Trackli to see which affiliates deliver results.
Optimize your program
Use Trackli's analytics to double down on high-converting affiliate segments and refine your SparkToro research criteria.
Why Trackli complements SparkToro
- SparkToro identifies who has your audience's attention; Trackli turns those people into commission-earning affiliates
- Each affiliate discovered through SparkToro's insights gets a unique Trackli referral link and branded portal
- Trackli's conversion tracking validates whether SparkToro's audience overlap data translates into actual sales
- Commission flexibility lets you reward high-performing niche affiliates differently from broad-reach partners
- Real-time analytics show which audience segments (identified by SparkToro) drive the most revenue through affiliates
Visual workflow
Discovery vs tracking: who does what
SparkToro and Trackli are complementary tools. Here's how responsibilities split.