Trackli
Use Case|B2B SaaS

Affiliate Tracking for B2B SaaS Companies

B2B SaaS has longer sales cycles, higher deal values, and multi-stakeholder buying processes. Trackli is built to handle the complexity of B2B referral tracking, from initial click through demo request, trial, and enterprise contract signing.

How to Set Up B2B SaaS Affiliate Tracking

Get up and running in minutes with these simple steps.

1

Integrate with Your Sales Stack

Connect Trackli with your CRM and billing system. Track the full journey from affiliate click to MQL to closed deal with attribution preserved.

2

Configure Extended Attribution Windows

B2B sales cycles can take months. Set attribution windows of 60-180 days to ensure affiliates are credited for deals that take time to close.

3

Set Up High-Value Commission Structures

Configure flat-fee bounties for enterprise deals, percentage of first-year contract value, or hybrid models that reward both sign-up and expansion.

4

Build a Partner Application Process

Create a vetted application process for B2B affiliates. Require information about their audience, industry focus, and promotion methods before approval.

5

Enable Deal Registration

Let affiliates register specific prospect companies to avoid channel conflict. Track registered deals separately from general referral links.

How It Works

From referral link to commission payout — fully automated with B2B SaaS.

Affiliate tracking flow diagram for B2B SaaS

Trackli vs Traditional Affiliate Tracking

See how Trackli compares to manual or legacy affiliate solutions.

FeatureTrackliTraditional
Sales Cycle Length SupportAttribution windows up to 180 days for enterprise deals30-day cookie windows lose B2B attribution
Deal RegistrationPartners can register specific companies for protected attributionNo deal registration or channel conflict management
Contract Value CommissionsCommission on annual contract value (ACV) or total contract valueMonthly subscription amount only
Multi-Touch AwarenessTracks multiple affiliate touchpoints in the buying journeyLast-click attribution only
CRM IntegrationSyncs attribution data to Salesforce, HubSpot, and PipedriveStandalone system with no CRM connection
Enterprise Payout OptionsWire transfers, invoicing, and net-30/60 payment termsPayPal only with immediate payout

Frequently Asked Questions

How does Trackli handle long B2B sales cycles?
Trackli supports attribution windows up to 180 days. When a prospect clicks an affiliate link and takes 3 months to complete a demo, trial, and contract negotiation, the affiliate still receives credit for the referral.
What is deal registration and why does it matter for B2B?
Deal registration lets affiliates claim specific prospect companies before they convert. This prevents channel conflict where multiple partners try to claim the same deal, and gives the first registered partner protected attribution.
Can I pay commissions on annual contract value?
Yes. For B2B SaaS with annual contracts, you can configure commissions as a percentage of the total annual contract value (ACV) rather than monthly subscription amounts. This properly incentivizes partners who drive enterprise deals.
Does Trackli integrate with CRM systems?
Yes. Trackli syncs referral attribution data with Salesforce, HubSpot, and Pipedrive. Your sales team can see which deals originated from affiliate referrals directly in their CRM without switching tools.
How should I structure B2B affiliate commissions?
Common B2B models include 10-20% of first-year ACV, flat bounties of $500-$5000 per closed deal, or hybrid models combining a smaller recurring percentage with an upfront bonus. Choose based on your deal size and margins.

Ready to launch your affiliate program?

Start tracking affiliate referrals in minutes. No complex setup, no enterprise pricing.