Trackli
Discovery + Tracking

Affiliate tracking to use with Apollo.io

Apollo.io is a sales intelligence powerhouse built for B2B prospecting. When you repurpose its database to find potential affiliate partners — consultants, agencies, and industry experts — you still need tracking software to manage the program. Trackli turns your Apollo-sourced prospects into tracked, commission-earning affiliates.

Visit Apollo.io

What Apollo.io does (and doesn't do)

What Apollo.io does
  • Provides access to a massive B2B contact database with verified emails, phone numbers, and company data
  • Enables advanced filtering by job title, industry, company size, technology usage, and buying signals
  • Automates multi-channel outreach sequences across email, phone, and LinkedIn
  • Enriches contact data with firmographic and technographic information for precise targeting
  • Offers built-in CRM functionality and integrations with Salesforce, HubSpot, and other platforms
What Apollo.io doesn't do
  • Does not generate or manage affiliate referral links
  • Does not track referral traffic, clicks, or conversions from affiliate partners
  • Does not calculate or pay affiliate commissions
  • Does not provide an affiliate-facing dashboard or partner portal
  • Does not integrate with payment processors for revenue attribution

The gap: why you still need tracking

Apollo.io excels at helping you discover and recruit affiliates, but once a partner says “yes,” you need infrastructure to generate unique referral links, track clicks and conversions, calculate commissions, and manage payouts. That's exactly what Trackli provides.

Attribution

Server-side click and conversion tracking

Analytics

Real-time dashboards for brands and affiliates

Commissions

Automatic calculation on every sale

Multi-processor

Works with Stripe, Paddle, LemonSqueezy, and more

How Apollo.io + Trackli work together

Apollo.io and Trackli serve distinct roles in a B2B affiliate strategy. Apollo is your prospecting and outreach engine — it identifies potential affiliate partners using its B2B database and runs recruitment campaigns. Trackli is your program management platform — it handles everything after a partner joins: link generation, click and conversion tracking via payment processor webhooks, commission calculations, and automated payouts. For B2B programs where deal cycles are longer, Trackli's attribution window can be configured to match your typical close timeline, ensuring affiliates get credited even for deals that take weeks to finalize.

Step-by-step workflow

1

Build targeted prospect lists

Use Apollo's filters to identify consultants, agencies, reviewers, and industry experts who could promote your product.

2

Enrich and qualify

Leverage Apollo's firmographic data to prioritize prospects with the right audience, industry influence, and reach.

3

Run outreach sequences

Launch personalized multi-channel campaigns through Apollo to pitch your affiliate program to qualified prospects.

4

Configure Trackli

Set up your affiliate program in Trackli with B2B-appropriate commission structures and payment processor integration.

5

Onboard accepted partners

Invite prospects who accept into Trackli where they receive referral links and access to your partner portal.

6

Track B2B referrals

Monitor high-value referral activity in Trackli, including click-to-close attribution for longer B2B sales cycles.

7

Manage commissions

Trackli calculates and processes commissions based on actual conversions, handling recurring revenue attribution for subscription products.

Why Trackli complements Apollo.io

  • Apollo finds B2B prospects who could be great affiliates; Trackli converts them into tracked program members
  • Unique referral links for each Apollo-sourced affiliate enable precise revenue attribution
  • Trackli's commission structures support the complex arrangements common in B2B referral partnerships
  • Real-time analytics show which B2B affiliates drive qualified leads and paying customers
  • Multi-processor support means affiliates can drive revenue through Stripe, Paddle, or your preferred gateway

Visual workflow

Apollo.io + Trackli WorkflowDiscovery → Recruitment → Tracking → Attribution → PayoutsApollo.iofinds affiliatesOutreachrecruit partnersTrackli Linkunique ref URLConversioncustomer paysCommissionauto-calculatedApollo.io (discovery)Trackli (tracking + payouts)

Discovery vs tracking: who does what

Apollo.io and Trackli are complementary tools. Here's how responsibilities split.

Capability
Apollo.io
Trackli
Find affiliates
Yes — B2B contact database
Outreach/recruitment
Yes — multi-channel sequences
Affiliate invite system
Click tracking
Yes — real-time
Conversion attribution
Yes — configurable windows
Commission calculation
Yes — automatic
Payout management
Yes — automated
Real-time analytics
Sales pipeline metrics
Yes — affiliate performance
Multi-processor support
Yes — Stripe, Paddle, and more
Affiliate portal
Yes — fully branded
Fraud detection
Yes — built-in

Best for

B2B SaaS companies recruiting consultants, agencies, and resellers as affiliate partners
Sales-led organizations that already use Apollo for prospecting and want to extend it to affiliate recruitment
Companies targeting high-value affiliate partners who operate in professional B2B contexts
Teams that need enriched contact data to identify and qualify potential referral partners at scale

Frequently asked questions

Can I use Apollo.io specifically for recruiting affiliates?
Yes. Apollo's B2B database and outreach tools work excellently for identifying and contacting potential affiliate partners — especially consultants, agencies, and industry professionals. The key is using the right filters (job title, industry, technology stack) to find people who influence buying decisions in your market.
How is using Apollo for affiliate recruitment different from using it for sales?
The prospecting mechanics are similar, but the pitch is different. Instead of selling your product, you're inviting people to earn commissions by recommending it. Apollo handles the outreach; Trackli handles everything after they agree to join your program.
Does Apollo.io track affiliate conversions?
No. Apollo tracks sales pipeline activity — emails sent, calls made, meetings booked. Affiliate conversion tracking — clicks, sign-ups, purchases, commission calculations — requires Trackli.
What types of B2B affiliates can I find on Apollo?
Apollo excels at finding consultants, agencies, SaaS reviewers, industry analysts, and technology advisors. These professional affiliates often have smaller but highly qualified audiences, making them ideal for B2B referral programs tracked through Trackli.
Can Apollo's CRM data sync with Trackli?
There is no direct sync between Apollo's CRM and Trackli. However, you can export contact data from Apollo and use it to onboard affiliates into Trackli via email invitations or CSV import.
Is Apollo.io cost-effective for affiliate recruitment compared to other discovery tools?
Apollo provides tremendous value if you already use it for sales prospecting, since affiliate recruitment becomes an additional use case at no extra cost. If you're purchasing Apollo solely for affiliate recruitment, evaluate whether a dedicated affiliate discovery tool might be more targeted.
How do I handle longer B2B sales cycles in Trackli?
Trackli lets you configure attribution windows to match your typical B2B close timeline. If a referred prospect takes 30, 60, or 90 days to convert, the referring affiliate still receives credit as long as the conversion falls within the configured window.

Related pages

Related use cases

B2B SaaS Affiliate Programs
Stripe Affiliate Tracking
Startup Affiliate Programs

Compare with tracking tools

Trackli vs PartnerStack
Trackli vs Impact
Trackli vs Everflow
View pricing →Quickstart guide →All affiliate sources →

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