Trackli
Comparison

Trackli vs Friendbuy

Friendbuy is a referral and loyalty marketing platform built specifically for direct-to-consumer ecommerce brands. It helps DTC companies drive word-of-mouth growth through customer referral programs, but its ecommerce-centric design makes it a poor fit for SaaS businesses.

Friendbuy — Referral marketing for ecommerce brands. Founded 2010. Custom pricing (enterprise). Best for DTC ecommerce brands looking to drive referral-based growth.

Free plan: Trackli / Friendbuy
5-min setup: Trackli / Friendbuy
Auto-scaling: Trackli / Friendbuy

Feature-by-feature comparison

Feature
Friendbuy
Trackli
Setup time
Days of implementation
Under 5 minutes
Pricing
Custom enterprise
Free tier available
Free tier
No
Yes
API access
Available
Full REST API
Real-time tracking
Yes
Yes
Custom commissions
Ecommerce rewards
Fully flexible rules
Auto-upgrade on limits
Account-managed
Yes
Stripe integration
Not supported
Native

Why teams choose Trackli over Friendbuy

Built specifically for SaaS with subscription and recurring revenue support
Works for any business model — not locked into ecommerce workflows
Transparent pricing with a free tier to get started immediately
Native integrations with Stripe and other SaaS payment processors

Friendbuy limitations

  • Heavily focused on ecommerce — SaaS features are virtually nonexistent
  • Not suited for subscription-based businesses or recurring commission models
  • Enterprise pricing puts it out of reach for smaller companies
  • Limited integrations with SaaS-specific tools and payment processors

Frequently Asked Questions

What is the main difference between Trackli and Friendbuy?

Trackli offers a generous free tier that covers the core features other platforms charge for, plus simpler setup in under 5 minutes. Friendbuy requires paid plans from the start, while Trackli lets you validate your affiliate program at no cost before upgrading.

Is Trackli cheaper than Friendbuy?

Yes. Trackli starts at free, then scales to $29/month as your program grows. Friendbuy typically starts at $49/month or higher. With Trackli's free tier, you only pay when you're ready, making it significantly more affordable for startups and early-stage affiliate programs.

Can I migrate from Friendbuy to Trackli?

Absolutely. Migrating to Trackli is straightforward — we can help you import your affiliate data, set up your commission rules, and get your affiliates connected in a matter of hours. Most teams complete the transition within a day with minimal disruption.

Does Trackli offer the same features as Friendbuy?

Trackli covers all the core affiliate tracking features you need, plus several advantages: real-time tracking, fully flexible commission rules, auto-scaling without plan limits, and no per-affiliate caps. For most SaaS teams, Trackli actually offers more without the enterprise complexity of larger platforms.

Ready to switch from Friendbuy?

Join thousands of SaaS teams who chose simpler, more affordable affiliate tracking. Start free — no credit card required.